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The 11 Most Common Pitfalls For New Real Estate Bloggers

We’ve trained hundreds of real estate agents to make the blog an effective marketing tool. We run them through a dozen hours of personal training classes, aiming to keep them on track to success.

The following represent the most common issues that we help them recognize in or to keep them focused.

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Created by tonyarko 36 weeks 5 days ago – Made popular 36 weeks 5 days ago
Category: Technology   Tags:
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Breaking through the haze of social media confusion

As part of an all-day comprehensive analysis we offer brokers, drilling down deep into their systems, Websites, marketing, technology, vendors, etc., I spend time with their agents attempting to gain a deeper understanding of the broker brand and what it means from their perspective. Through this exchange I also gain insight into their understanding of social media.

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Created by tonyarko 39 weeks 1 day ago – Made popular 39 weeks 1 day ago
Category: Technology   Tags:
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Cyberhomes Looks to the Future for Salvation

Like it or not, Cyberhomes just really hasn’t caught on like some of it other contemporaries. Technically it’s a very competent site and one that I’ve always thought was definitely under-recognized. But even I’m guilty myself of forgetting it’s out there somedays.

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Created by tonyarko 40 weeks 17 hours ago – Made popular 40 weeks 17 hours ago
Category: Technology   Tags:
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An Honest Look at the Impact of Video on Your Real Estate Blog

My question to our audience was What is the Impact of Video in your Real Estate Blogging?
Below is my best effort at stitching together their comments in a comprehensive manner.

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Created by tonyarko 40 weeks 17 hours ago – Made popular 40 weeks 17 hours ago
Category: Technology   Tags:
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How to Build an Authority Site From Scratch

There’s a fantastic article over on Search Engine Journal worth reading. The topic? How to Build an Authority Site from Scratch. For those of you who follow this blog closely, you probably noticed the post the other day about how Google’s algorithms have changed over the past few years — and you probably noticed “authority” is the factor that is moving up in terms of importance ...

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Created by tonyarko 44 weeks 6 days ago – Made popular 44 weeks 6 days ago
Category: Technology   Tags:
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Google Analytics Launches an API

I haven’t seen anyone in the real estate space pick up the news of that Google launched an API for Google Analytics, so thought I’d quickly mention it to this audience in case you don’t follow Techmeme on a daily basis.

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Created by tonyarko 44 weeks 6 days ago – Made popular 44 weeks 6 days ago
Category: Technology   Tags:
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Announcing Zillow’s iPhone App

The Sunday house-hunting jaunt just got a serious upgrade. Today Zillow is released from the bondage of the desktop computer and can be found in the truly phenomenal Zillow iPhone App. Try it, you’ll like it. I mean it.

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Created by tonyarko 44 weeks 6 days ago – Made popular 44 weeks 6 days ago
Category: Technology   Tags:
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Is Your Website Optimized for SEO?

If not, you’ve got some work to do to compete. Here is a great example of a real estate site that is optimized for SEO - Laguna Beach & Newport Beach Real Estate Guide. Here’s the kicker though — it’s not sacrificing the user experience in order to please Google’s algorithms.

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Created by tonyarko 47 weeks 4 days ago – Made popular 47 weeks 4 days ago
Category: Technology   Tags:
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Location, Location, Location? – Content, Content, Content!

What do you want a website or blog to accomplish for you? Are you only interested in listings? If so, you want to present a nice site that showcases listings well for future presentations and business generation. Do you also want buyers? That expands the need for content to accommodate those who need to learn about the area, the process of buying a home, negotiations, and more.

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Created by tonyarko 48 weeks 16 hours ago – Made popular 48 weeks 16 hours ago
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Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media

I am so proud of the real estate industry. You've come so far!

In the latter half of the 90's decade, as the Internet promised to be a modern gold rush, curiously, Realtors showed little interest. It wasn't until just recently that the Realtor's personal website was accepted as an obligatory expense. The irony is that now it has little chance of being effective.

But today, I actually have faith in the real estate agent's embrace of the Internet as an effective marketing tool.

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Created by tonyarko 48 weeks 6 days ago – Made popular 48 weeks 6 days ago
Category: Technology   Tags:
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